I’m working with a well known group in college that frequently pulls off pranks and stunts. I’m working on a way for us to process payments online for any type of idea or products we sell. This could include adult products or just giving money as a joke. Does anyone have a payment processor that would accept these payments? I know stripe wouldn’t work, but does anyone know one that could. In addition, is there a way to instead accept credit cards that convert to crypto payments and convert that to USD. If so, I would appreciate any info about that and guidance.
In 2020, ecommerce within Europe has kept on growing. The total worth of European ecommerce grew to 757 billion euros. This is a 10 percent growth from 690 billion euros in 2019.
I’ve been trying to solve this issue with Faire.com where I sell my products but no matter how many times I inquire, I have not gotten any kind of assistance. My shipping labels will not print on Faire, it lets me buy them but when I click print it’s just a blank piece of paper. I know it’s not my computer because it happens on every computer I try, and it’s not my printer because I have no problem with other documents. Has anyone who uses Faire ever ran into this issue? I need it fixed ASAP, my customers are getting pissed.
With a constantly evolving landscape of tools, strategies, and touchpoints, your digital marketing skills need to stay sharp.
It all started with a line of code: Today, Monday 27 September, marks a very special day for us here at WooCommerce, as we are celebrating our 10th birthday! Woo! A lot has happened over the past 10 years, and we’ve come a long way from our humble beginnings. Join us on a trip down […]
I'm developing a website to sell goods in the UK. The product is good (I'm a consumer of it, I know the market very well. I am basically shadowing a very successful US company who has strong presensce in the US, but not UK).
I have made improvements on my website is waves.
Wave1: Rubbish images, descriptions, theme from wordpress.org free collection
Spend £230 in Adwords, made £80 in sales (cost of item and postage is about 20% of sales)
Wave2: More images, complete titles & descriptions, better theme (flatsome). I can see more engagement, less bounce, and more important more sales.
Spend £60 in Adwords and made about £62 in sales. So definate improvement.
I know that a lot of buyers come back 2nd or 3rd time before buying. I've only run wave 2 of Adwords for 3 days. How long do I need to see the campaign through to get an idea of the effectiveness of the Adwords campaign?
When businesses can connect more personally with their customers, those customers in turn are more loyal. However, as consumer behavior changes, especially as it did over the past 18 months, it is more difficult to establish that connection amid all of the messages put in front of them.
Optimove, specializing in customer relationship management marketing, wants to help brands “delight” their customers and keep them coming back. The company, with bases in Tel Aviv, New York and London, raised a $75 million growth investment led by Summit Partners.
The SaaS company was founded in 2012 by CEO Pini Yakuel to connect customers with brands and to apply artificial intelligence to customer data to orchestrate the right message to the right customer at the right time, and do it at scale, Yakuel told TechCrunch.
“It’s easier when you are creating three or five customer journeys a month, but when you really scale and want to do thousands, there is not an easy way to do that,” he added. “We do that with AI orchestrators that govern all of the messages. Now you can define the message and the marketer will have all of the data and be able to get feedback and analysis of what the customer segment looks like.”
As the global multichannel marketing market is expected to reach $28 billion by 2027, Yakuel said it will be an advantage to know who a brand’s customers are and how to target them. Optimove’s analysis of the data provides insights on how to achieve and attribute measurable improvement in such areas as churn, conversion, reactivation and lifetime value for each customer and campaign.
Prior to this investment, Optimove was bootstrapped for the first four years until raising $20 million. Yakuel said the company hasn’t used the money yet — it has been profitable so far. He considers the round to be Summit Partners, which is buying out the company’s earlier investors, as making a bigger commitment to the company.
“It is a transition and phase into a new era,” he added. “It felt like the right time for us given the specific climate of fundraising. We also want to do some M&A and build out our platform, but that all has to be done seamlessly. To use us today, a business may also have to use three or four other solutions and stitch them together. If we can own some of those capabilities, we can be better partners.”
In addition to M&A, the company plans to double its staff of 300 over the next two years and invest in technology, R&D and engineering to serve its 500 brand customers, including BetMGM, Papa John’s and Staples.
In the past year, the company saw 40% annual recurring revenue, and it sends more than 23 billion optimized messages via email, mobile, ad platforms and other channels, to over 3 billion customers annually. Next up for the company, Yakuel expects the next milestone to be an initial public offering in three years.
In addition to the funding, the company said Summit Partners’ head of Europe, Han Sikkens, and managing director, Steffan Peyer, are joining its board of directors.
Peyer said Summit invests in companies that are focused on marketing technology and are out to understand the customer journey, especially as that has become more important during the global pandemic. During this time, the cost of acquiring new customers has risen and this is where Optimove is most beneficial — enabling engagement with existing user bases, he added.
“What they have done is build a sophisticated customer data platform, with a sophisticated analytics orchestration engine, predicated on understanding and review the behavior of the customer and targeting micro segment campaigns to ensure the engagement level is good, and if there are other products that could be sold to a particular customer,” Peyer said. “Their modeling has a strong backend infrastructure to process data at scale and leverage that information in real time.”
Southeast Asian e-commerce giant Shopee, which recently expanded to several Latin American nations, appears to be preparing to launch in another international market: India.
The company, owned by Singapore-headquartered Sea, has quietly launched a website for sellers in India, TechCrunch has learned, following months-long subtle campaign to attract merchants in the South Asian nation.
The six-year-old e-commerce service, which was seen as a late entrant in Southeast Asia, is already onboarding sellers in India and says on the website that they can start to accept orders from customers, according to screenshots and other materials reviewed by TechCrunch.
On another internal website, the company touts that it will not charge sellers any commission fee and provide free shipping and timely payments.
A person familiar with the matter told TechCrunch that the Southeast Asian giant is “testing the waters” in India and has yet to finalize plans about any launch. Shopee declined to comment.
The company has also posted detailed guides to help merchants sign up to the platform, comply with local tax guidelines, and learn how to process bulk orders.
On the website, Shopee has disclosed the name of the local Indian entity that is operating the service in the country, and filings accessed from India’s Ministry of Corporate Affairs confirmed that a company with those description had been incorporated two months ago.
Shopee, which runs a marketplace, connects customers with sellers. The mobile-focused service also offers several social features such as the ability for customers to follow buyers on the app to get updates, and users can also message any seller — without having to make a purchase first.
The Indian e-commerce market, which is currently dominated by Flipkart and Amazon, is expected to be worth $133 billion by 2025, up from $24 billion in 2018, according to analysts at Bernstein.
Social commerce is also beginning to gain traction in India with two clear leaders. Bangalore-based Meesho is in talks to raise at a $5 billion valuation, Indian daily Economic Times reported last week, and Jaipur-based DealShare has started to hold conversations with investors to raise a new financing round at over $1 billion valuation, according to two people familiar with the matter.
Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.