Let's talk about how it’s only the inside that counts and that the best product–regardless of how it looks–always wins, that isn’t really the case in retail. With 93% of the consumers placing visual appearance above other factors when shopping, it’s pretty obvious that looks matter (a lot) in this industry.
You could have a really awesome store but if you can’t present it in a way that would be irresistible to your target audience, they’re not going to check it out.
Fortunately, there are a number of psychological strategies you can implement to make your store more attractive. Below are a few insights you can look into:
Colors
Colors can influence perceptions and actions for consumers, so pick your palette wisely.
Here’s a rundown of what basic colors mean and how they’re used in retail environments:
Red – This gives people a sense of urgency, which makes it ideal when you’re running a time-sensitive promotion or a clearance sale. The color red encourages people to take action and to do it quickly, which is also why a lot of fast food restaurants adopt the color in their stores.
Blue – Blue evokes trust and security, which is why most banks incorporate it in their logo and marketing collateral. It also encourages calmness and can be used to soothe customers.
Green – Like the color blue, green also has a calming and soothing effect, so you can use it when you want to reassure customers and encourage trust. It’s also linked to growth, nature, and wealth.
Yellow – Yellow arouses the appetite, which is probably why a lot of fast food chains use it in their stores. The color also evokes energy and is used to grab customer attention.
Black – Class, sophistication, and sleekness are the most common things associated with black, which is why it’s frequently used when marketing luxury products.
Before you pick up your paintbrush…
It’s important to remember that these color meanings and perceptions aren’t set in stone. Society and ethnicity can play a huge part in how colors are perceived.
For instance, the color red denotes energy in the west and joy in some Asian countries but it also signifies mourning in certain parts of Africa. And white may be associated with weddings or purity in western cultures, but it is the color of death in China.
In addition, age and demographics can affect how people perceive colors. Younger people for example are more receptive towards bright colors, while seniors prefer subtle hues.
Be sure to do your research on your target market. Where are they from? How old are they? Get the answers to these questions and run tests before making any big color-centric decisions.
I Hope you got something using from this for your store. Btw if you need any help regarding store audit or need some help in growing your store or brand then feel free to hit me up!
