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How to evaluate ecommerce site that is for sale?

We are looking into purchasing an existing ecommerce site. It would be a 7 figure purchase, so are doing our due diligence before extending our offer. Any recommendations as far as site analysis tools go? I'm using the free version of similarweb, but are there others worth checking out / paying for? We have the financials on the company, but I want to closely examine their traffic sources, seo, etc.

Thanks.

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Reselling shoes help

So I've been thinking of reselling shoes. The thing is I'm not sure where to start and what to do. I have a general plan of initially buying shoes from Burlington or other department stores that I could make like 20+ dollar profit till I can afford higher products but would that work? If that did work and I did have enough money my next step would be to go bigger and buy shoes in bulk from midnight releases for example how people buy the recent CDG releases then resell them for higher. if I did do that though, how much more would it be best to sell them and WHERE?? I see people mention eBay and OfferUp but there are so many people already selling things on those sites, I don't want to end up buying and never selling.

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What is Maxous.com?

The power of group buying and its ability to offer discounts on practically anything is one of the reasons Maxous has been so successful. As an associate with Maxous, you will have the opportunity to earn commissions and discounts on the things that matter the most. You can get discounts on travel, auto, and even on everyday living activities. With a simple sign-up process, you'll be earning money before you know it. The Maxous platform also gives you the ability to save money on everyday living activities.

Maxous is a social networking site that also happens to be an eCommerce platform. It pays all of its members, including affiliates, and it has an easy-to-use user interface. Unlike many other platforms, Maxous also has four tiers of membership, and you can upgrade at any time if you want to. In addition, the company hosts twice-weekly webinars, which give you the opportunity to ask questions and learn more about Maxous's business model.

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Trying to get to know online customers/sellers problems and solve them accordingly.

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Getting traffic, no add to carts

I’m getting around 100 visitors per day but no one is adding to cart. Can anyone identify a problem on my site?

My Site

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4 Successful Influencer Marketing Campaigns

We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.

The post 4 Successful Influencer Marketing Campaigns appeared first on Practical Ecommerce.

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(Amazon) How is reselling versus private label in terms of long term profitability?

Hi, I'm a beginner and yet to sell my first unit, but I'm slowly learning the basics. This is my understanding of reseller and private label.

Reselling:
Have to fight for buy box, but don't need to create product page or build reviews

Private Label:
only you will be able to sell your brand, but you have to create your own product page, research keywords, buy ads, and start at 0 reviews.

I'm honestly not sure what's more profitable. With reselling you'll save a lot of time and money with not having to brand or market, but I'm not sure how many sales you can actually get when you have to share the buy box and how hard it is to win the buy box. Private label seems a lot more risky because you have a much higher MOQ and you have no reviews.

Can anyone with experience comment? Thank you

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Guide to influencer marketing from finding to negotiating

Hi all,

As the title states, I'll share some tips on how to craft a good influencer campaign that gives you a great ROI on your spending.

A little background- I have been working as a freelancer for the last 4 years. For the last 2 years, I have mainly focussed on running influencer campaigns for small to medium e-com businesses. I have worked in several niches, contacted over 2k+ influencers, and have partnered with 100+ of these influencers.

I will try to make it as compact as possible and I hope it will give you a blueprint on how you can leverage this medium of marketing.

Any influencer campaigns have 3 parts-

  1. Identifying

  2. Contacting

  3. Negotiating

If you do all these 3 diligently then it would reward you with more sales and dollars. Let's take it one by one.

  1. Identifying- Before you start looking for influencers, you should make a customer persona. For example- Let's say you are a beauty brand and you target women between the age group 20-40 and sell only in the US. Here's what your customer persona looks like- Gender- Female, Demographics- USA, Age group- 20-40.

Now it will make sense to find influencers whose majority of followers meet these criteria. This will yield you a much better ROI than any general beauty influencers.

What I do is use a tool to research the influencer's followers before adding them to my contact list. If you are not comfortable in paying for a tool, you can add the influencers to the contact list and then ask for screenshots of their demographics, age groups, gender ratio, etc. If they are interested, they will happily share with you all of this info.

You also need to check the engagement rate of each of these influencers. I would recommend looking for at least 4% engagement. There are many free tools to check engagement rates. A simple Google search would give you the result.

  1. Contacting- When I was starting out, getting responses was quite difficult. I knew something was wrong but it took some time to figure this out. The email has to be clear and short and ALWAYS use a business email. Create at least 3-4 follow-ups. I would say a 30-40% response rate is good for any particular campaign.

I have seen bad emails where they make it a thousand words long and include everything from how great their product is, the raving fans they have, and also attach an agreement on the first email.

Make your email short and only include the important details. Remember, you are starting a conversation and not making a deal. Here's how I usually write my first email-

Hey,

This is (XYZ) from (your brand name). We are interested in doing a paid collaboration on (IG/YT/Tiktok). I saw your handle/channel and believe our product will be a good fit for your audience.

Here are the details-

Website- xyzdotcom

Type of promotion- 1 feed post + 3 stories

Promotion date- 7-10 days

Content- Video content of 30-60 sec.

If you are interested pls let me know the rates that you would charge and the screenshots of your analytics. And what would be your preferred payment mode?

And construct at least 3 follow-ups after this email.

  1. Negotiating- By this time, you have their rates and analytics. Compare each of these influencers and proceed with the ones with the most relevant audience and the best rates.

Once you have finalized the influencers, it's time to make a counteroffer. Now, there is no rule of thumb here. You have to decide what would be a reasonable rate for the promotion. Negotiate too low and you will risk not getting any responses after that.

I usually do this- If the influencer asks for $200 then I would ask for $125-$140. If $500 I would go for $350. If they are solid on their price, you might want to increase the deliverables, how about we do 5 stories instead of 3 or you get me a link in bio for 7 days. Use your logic and make the deal.

If you have a small budget and want to get the best out of it, try to go with 3-4 micro-influencers instead of one. Partnering with four influencers with 25k followers is better than one 100k influencer. It would cost a bit more but you will also gain more exposure.

Now, I know it's a tiresome process but well worth it and if you do it right then influencer marketing can be your best medium for more sales and creating awareness.

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Storeplum – The systematic way to build and scale your ecommerce store

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App the scans barcodes of products for reselling?

I just posted on here earlier but I have another question sorry. So I heard of some app I think that allows you to scan a barcode of a product and you can see it’s resell value on there. Has anyone heard or know the name and is willing to share it? Thanks btw

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