How to Advertise your Products on Google for Free During COVID-19

Google’s offering $340 million in free ad credits during COVID-19. Here’s what you need to know to maximize your efforts and not only survive, but thrive!

The post How to Advertise your Products on Google for Free During COVID-19 appeared first on WooCommerce.


How Four Food Businesses Started Selling Online During COVID-19

From no store to 800 orders per day — see how 4 stores successfully moved their business online during COVID-19 to stay open and save jobs.

The post How Four Food Businesses Started Selling Online During COVID-19 appeared first on WooCommerce.


News Cart for April 24th

Hey there!

This week I chat with Jake Cohen from Klaviyo about fascinating trends he's seeing around email marketing as well as cover headlines from the world of eCommerce and business.  Enjoy!

– Andrew

Subscribe: iTunes | Stitcher

In the News

Shopify Reports Surging Volume for Stores via Twitter

  • Reporting sustained volume near Black Friday/Cyber Monday levels
  • Stock has gone from $340 to $600+ in a matter of weeks

Many Merchants Report Biggest Day EVER as Stimulus Checks Hit Accounts

(Membership required to access. Not a member? Apply to join our vibrant community of 7-figure store owners today.)

  • April 15th, 16th represented the best day EVER for a number of merchants in our Community

Amazon Slashes Commission Rates for Affiliates 

  • Some cuts are very deep, like from 8% to 3% in the furniture category
  • Rate cuts went into effect April 21st

Amazon Reportedly Leveraging Seller Data to Launch Competing Products (Hat Tip to Mike Ketcham)

  • “We knew we shouldn’t….but…we are making Amazon branded products, and we want them to sell.”

Google Makes Their Shopping Ads Free

  • The Google Shopping tab results “will consist primarily of free product listings”
  • Likely still need to pay for ads to get premier placement in Shopping

U.S. House Passes $484 Billion Coronavirus Bill, Ready for Trump's Signature

  • Fresh batch of $310 billion in funding for the PPP program that had run dry
  • Also includes $75 billion for hospitals and $25 billion for COVID-19 testing

Employers are Fighting with Unemployment

  • Some employees are asking to be laid off as UI benefits are more lucrative than wages
  • New UI benefits add an additional $600 per week to previous benefit levels

Looking for Capital and/or Mentorship?

If you're interested in long-term funding from a team that also has the skills, eCommerce rolodex and battle-tested knowledge to help you grow, you need to check out eCommerceFuel Capital.

The post News Cart for April 24th appeared first on eCommerceFuel.


How Your Offline Business Can Start Selling Online Fast

Need to start selling online fast? Create an online store in just 5 steps. Sell products, offer virtual services, & add new revenue for years to come!

The post How Your Offline Business Can Start Selling Online Fast appeared first on WooCommerce.


Alcohol and Entrepreneurship

Alcoholism is something that is a lot more prevalent than people realize or want to admit. It is something that most people shy away from talking about because there is still such a stigma around it, but today I want to open up the discussion. To help me cover this important topic, as well as the common link between entrepreneurship and alcohol dependence, is my good friend Paul Churchill of As a recovering alcoholic himself, Paul has a lot of knowledge on the subject, so if you have ever had a dependency on alcohol or know someone who does, this episode is not to be missed.

You'll learn:

  • How to handle the stress of entrepreneurship
  • The stigma around alcoholism
  • Paul’s thoughts on addiction
  • How to properly support recovering alcoholics

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Paul Churchill of

What Was Mentioned

The post Alcohol and Entrepreneurship appeared first on eCommerceFuel.


Deciphering Paid Traffic Right Now

I'm joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment.  Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend?  We also discuss the encouraging top-line revenue trends we've seen over the last few weeks.

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and and Taylor Holiday from Common Thread Collective.  Sponsored by Klaviyo and eCommerceFuel Capital.)


What Was Mentioned


The post Deciphering Paid Traffic Right Now appeared first on eCommerceFuel.


Sub Rules and Clarifications – PLEASE READ BEFORE POSTING

We want to welcome all to the ecommerce sub. In the interest in trying to keep the sub as free of spam / promotional posts as possible, the community has adopted the following rules and posting guidelines. If you have any issues or questions please click HERE to message the moderators directly.


In an effort to fight rampant spam that is typical for such a sub, the mods have enacted automated removal of posts with certain criteria. Currently, the sub requires an account age of 48 hours and a minimal karma score of 10. You are still free (and encouraged) to post if you are new and do not fall within these rules, but you will need to first make your post or comment then message the mods for approval if you see that it is not showing up.


What You Cannot Do

  • Post a link to a service / blog / video / or website. If you are posting your ecommerce website asking for a site review or need to link to a specific example of a site aspect or issue, this is allowed and encouraged. If you are commenting and a link would provide a direct answer or help then you are free to provide the link.

  • Do not solicit others via DM requests or in any other way within the sub. We want to keep all discussion in the sub so that everyone may benefit without the appearance of solicitation / promotion.

  • Offer your ecommerce site for sale or partnership.

  • Resell or even give away ecommerce courses.

  • Post an unsolicited AMA (ask me anything) without first consulting the mods with appropriate proof that you are who / what you claim to be.

  • Do not repost from other subs in an effort to subvert the rules.

What You Can Do

  • Post your site for review or feedback (linking to your site is allowed in this situation).

  • Put a link in your post that shows a specific example of your question or issue.

  • Post a poll if it is for education or research purposes and not affiliated with a company or service.

  • Be polite and helpful at all times. All of us started somewhere and there are no stupid questions.

Not Against The Rules, But Likely Won't Get Much Response

  • Any type of "Top 5 Ways You Can – blah – blah – blah" list that is an obvious blog repost.

  • Any type of "How I Turned My Startup From $0 to $100,000". These are posted almost daily and generate little meaningful discussion.

  • Asking what products you should sell.

  • Asking another user how much money they / their site makes or what they sell. If they want to tell you, then they can volunteer that information.

  • Low efforts posts that are too generalized and not addressing a specific question or issue, such as "How Do I Get Sales?", then just leaving it at that.

These rules are strictly enforced by mods in an effort to keep the sub as spam free as possible. We welcome all experience levels and encourage your questions and answers. This is not the place to promote yourself, your company, or your service, but it is the place to get help from others on how to help make your store successful.

EDIT – Always let mods know how we can make the sub better or tweak / improve the sub rules.

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Struggles and Silver Linings of COVID-19

Today on the show I'm joined by good friends Drew Sanocki and Michael Jackness who open up about how COVID-19 has impacted their lives.  We discuss how badly our businesses have been hit, thoughts on how COVID will permanently change eCommerce and where we're seeing opportunities.

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of , Michael Jackness of and and Drew Sanocki of and  And sponsored by Klaviyo, powering email for over 30,000 store owners.)

The post Struggles and Silver Linings of COVID-19 appeared first on eCommerceFuel.