Deciphering Paid Traffic Right Now

I'm joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment.  Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend?  We also discuss the encouraging top-line revenue trends we've seen over the last few weeks.

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(With your host Andrew Youderian of and and Taylor Holiday from Common Thread Collective.  Sponsored by Klaviyo and eCommerceFuel Capital.)


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