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How This Direct To Consumer Fashion Brand Found Its Product Market Fit

Carmen Chen Wu and Aaron Luo the co-founders of Caraa.

Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model. 

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