Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model.
One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I found in my Google Analytics account in the hopes that hearing this will inspire you to have a look into your account to tidy things up. Listen in if you want to avoid these easy-to-make mistakes so you can improve your business and ultimately make more money.
My Google Analytics mistakes
How to set up your goals correctly
The importance of looking at your landing pages
How to use Analytics data to improve your business
Shipping products successfully is one of the most important parts of the customer experience. Shoppers expect to pay as little as possible for shipping, receive their order quickly, and find all their products in perfect condition. While there are a lot of moving pieces, shipping doesn’t have to be complicated. Let’s take a step back […]
Julian and Cody Levine went on a mission trip with singer Lenny Kravitz and a team of dentists to provide dental care to those without access. Through this eye-opening trip, the trio decided to launch Twice, a cause-driven oral care business. From developing 40 prototypes of toothpaste to running an ambassador program, Julian Levine of Twice, shares what it’s like to run a cause-driven consumer packaged goods product company.
Size has always been a challenge to convey on product pages. That's why we built Size.link: a free tool that lets anyone view the size of a product in the space around them with their smartphone camera. With it, you can create size links for your products, which customers can click to visualize product dimensions directly through their mobile browsers using augmented reality.
TL;DR: A new update is available for WooCommerce! When you’re ready, update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to update, make a backup, update your extensions, and then update WooCommerce. WooCommerce 4.1 has arrived! This release represents the next step in our mission to […]
As retail stores start to re-open around the country and business owners prepare for the future of retail, we’re bringing contactless payments hardware to Canadian with the Shopify Tap & Chip Card Reader. Coupled with the Shopify Retail Kit and Shopify Tap & Chip Case, Canadian retailers can provide mobile checkout experiences and serve their customers anywhere, whether in-store or curbside.
Democratic leaders suspect Amazon of lying to Congress regarding its private label strategy
“If the reporting in the Wall Street Journal article is accurate, then statements Amazon made to the Committee about the company’s business practices appear to be misleading, and possibly criminally false or perjurious,”