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Manage Payments Directly in the WooCommerce Dashboard

Running a store just got easier with WooCommerce Payments. Manage transactions from your WordPress dashboard & allow customers to pay directly on your site.

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How This Direct To Consumer Fashion Brand Found Its Product Market Fit

Carmen Chen Wu and Aaron Luo the co-founders of Caraa.

Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model. 

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My Cringeworthy Google Analytics Mistakes

One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I found in my Google Analytics account in the hopes that hearing this will inspire you to have a look into your account to tidy things up. Listen in if you want to avoid these easy-to-make mistakes so you can improve your business and ultimately make more money.

You'll learn:

  • My Google Analytics mistakes
  • How to set up your goals correctly
  • The importance of looking at your landing pages
  • How to use Analytics data to improve your business

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(With your host Andrew Youderian of eCommerceFuel.com)

What Was Mentioned

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Shipping Methods & Fulfillment: Everything You Need to Know

Shipping products successfully is one of the most important parts of the customer experience. Shoppers expect to pay as little as possible for shipping, receive their order quickly, and find all their products in perfect condition. While there are a lot of moving pieces, shipping doesn’t have to be complicated. Let’s take a step back […]

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40 Prototypes and Lenny Kravitz: How This Cause-Driven Brand Differentiates Itself

Julian and Cody Levine went on a mission trip with singer Lenny Kravitz and a team of dentists to provide dental care to those without access. Through this eye-opening trip, the trio decided to launch Twice, a cause-driven oral care business. From developing 40 prototypes of toothpaste to running an ambassador program, Julian Levine of Twice, shares what it’s like to run a cause-driven consumer packaged goods product company.

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Size.link Helps Customers Visualize the Size of Your Products in Their Own Space

shopify size link AR 3D box

Size has always been a challenge to convey on product pages. That's why we built Size.link: a free tool that lets anyone view the size of a product in the space around them with their smartphone camera. With it, you can create size links for your products, which customers can click to visualize product dimensions directly through their mobile browsers using augmented reality.

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Here’s what’s new in WooCommerce 4.1

TL;DR: A new update is available for WooCommerce! When you’re ready, update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to update, make a backup, update your extensions, and then update WooCommerce. WooCommerce 4.1 has arrived! This release represents the next step in our mission to […]

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WooCommerce Tech Stack: Development Pro Cody Landefeld

A WooCommerce agency owner shares his “tech stack” — the software, tools, & platforms used to run a successful business while balancing life with teenagers.

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Shopify’s Tap & Chip Card Reader Is Now Available in Canada—Accept Safe and Convenient Contactless Payments

Tap & Chip Card ReaderAs retail stores start to re-open around the country and business owners prepare for the future of retail, we’re bringing contactless payments hardware to Canadian with the Shopify Tap & Chip Card Reader. Coupled with the Shopify Retail Kit and Shopify Tap & Chip Case, Canadian retailers can provide mobile checkout experiences and serve their customers anywhere, whether in-store or curbside. 

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News Cart for May 8th

Hey there!

Who else is in disbelief that it’s already May? It’s really feeling like we’re in a bizarre, unfit-for-TV episode of The Twilight Zone these days.

On to the news: There’s a lot to cover in today’s ECF News Cart. From Amazon under fire for allegedly misleading Congress to major layoffs at Airbnb, there is a lot going on in the industry right now.

It was a big week for Shopify who, along with its merchants, saw very strong growth amid COVID-19. It also released a new mobile app last week dubbed ‘Shop', which has the potential to be a major destination for shoppers going forward.

Enjoy the headlines below!

– Andrew

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In the News

Shopify Launches New Mobile Shopping App Dubbed ‘Shop'

  • Allows people to browse, get customized recommendations and explore products from local merchants
  • Designed to be an advertising-free experience

Shopify Announces Strong Q1 Financial Results

  • Newly created stores surged 62% from Mar 13 – April 24 compared to the prior six week period
  • Over 94% of lost point-of-sale revenue was recovered by merchants pivoting online
  • Shopify stock has more than doubled since April 1

House Judiciary Committee asks Jeff Bezos to testify about whether Amazon misled Congress

  • Democratic leaders suspect Amazon of lying to Congress regarding its private label strategy
  • “If the reporting in the Wall Street Journal article is accurate, then statements Amazon made to the Committee about the company’s business practices appear to be misleading, and possibly criminally false or perjurious,”

Amazon reports earnings, plans to spend all Q2 profits on coronavirus response

  • Amazon stock fell 5% after missing estimates on earning despite beating revenue expectations
  • Plans to spend estimated Q2 profit, close to $4 billion, on COVID-19 response including testing and delivery infrastructure

Alphabet stock rises more than 7% as ad slowdown turns out to be less than feared

  • Ad revenues slowed in March and some ad launches were delayed as a result of COVID-19, according to Alphabet CEO Sundar Pichai
  • Expedia Group and Booking Holdings anticipate cutting Google ad spending this year by 80%

Google confirms May 2020 core algorithm update (Hat tip to JPJi)

  • Core updates focus on re-assessing content to prioritize more relevant, timely results
  • Google reports there have never been as many searches for a single topic over a certain period as there is for “COVID-19”

Small business loans above $2 million will get full audit to make sure they’re valid, Mnuchin says

  • The government will audit any company taking out more than $2 million from the small business loan program according to Treasury Secretary Steven Mnuchin
  • 220+ public companies applied for at least $870 million from the program, according to FactSquared
  • Further gov. guidance claims “…applicants needed to exhaust other avenues of liquidity that would enable them to support ongoing operations”

Kickstarter plans layoffs after new projects on the site drop off by 35 percent

  • Kickstarter has seen a 35% drop in crowdfunding projected posted to the site
  • Union organizers are discussing “potential layoffs” with company leadership

Federal Reserve to Launch Main Street Lending Program

  • First time Federal Reserve will lend directly to non-financial institutions since the Great Depression
  • Goal to lend $600 billion to companies who face good odd of survival with financing
  • More broad sweeping than the PPP, companies with up to 15,000 employees are eligible

Airbnb cuts 1,900 jobs, 25% of the company's workforce

  • Airbnb reports it was allocating $250 million to help offset host losses
  • The company suspended marketing in March to save $800 million in 2020

J.Crew has filed for bankruptcy

  • First major retailer to file for bankruptcy since COVID-19 outbreak
  • The company had filed for an IPO in September 2019

The iconic brands that could disappear because of coronavirus

  • More than 100,000 stores could close up for good by the end of 2025 according to UBS
  • Neiman Marcus, Macy’s, Belk, J.C. Penney and Gap among companies discussed

People are Panic-Buying Meat, Toilet Paper…and Pelotons?

  • Peloton’s stock has skyrocketed by 95% since March and its revenue increased by 66% in the first three months of 2020
  • 1.1 million people signed up for Peloton’s digital-only free trials in March and April

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