Free Shipping for Texas Only

Will Roman discusses how he's growing through in-person, grassroots marketing. We debate if it's possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.

You'll learn:

  • How Will is growing his home-grown Austin brand in a grassroots fashion
  • Why he is using personalized texting to his customers to drive sales
  • How he is using pop-up shops

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Will Roman of

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