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Building a Multi-Million Dollar Fitness Brand Without Paid Marketing

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala and the creators of Bala Balges, stylish weighted bands that amplify just about any workout. In this episode of Shopify Masters, Natalie and Max share how they tested product viability, received reputable media coverage, and built a multi-million brand without paid marketing. 

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