Organic traffic = low to no conversion rates?

So we stopped running ads a few weeks ago and have been relying on organic/search traffic.

Our conversion rate used to be 1-2%. Ever since we stopped running FB ads, we still get sales (to the point of being more profitable organically) and getting an increasing number of conversions.

Recently though, we have been getting a lot of traffic, a lot of add to carts but really low sales. Conversion rates are sitting around .20-.40%.

For example, yesterday
2107 visitors – 35 ATC, 22 Checkout initiated, 5 Purchases

Today so far

1069 visitors – 14 ATC, 12 Checkouts, 0 purchases

There must be a reason why yet everything seems to work normally on our checkout page.

submitted by /u/shatteringreality
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