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Ads not really converting

I have a coffee company I launched in January, I generally see a 3-4% conversion rate on the website however my ads seem to be sitting dead in the water, I will run an FB / instagram ad with ~$100/day ad spend it will be seen by 10k people but only 30-40 clicks on it. do my ads just suck? do i need better pictures for the ads? should i target the audience? the click through on the ads seems commercially low to me. I would love to see more than 50-60 hits on the website a day.

submitted by /u/the_421_Rob
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