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Facebook/IG audience building

Hey guys. So I’m about to start doing IG ads on my Shopify store. I’ve had a bit of traffic coming to my store (100-200 people) mostly from my social media. I’m having doubts on how much should I put in in order to test and eventually create a good audience. Should I create one ad and test it on multiple audiences? Or many creatives and test it on multiple audiences? How much should I put in daily during testing $5, $10? How do you guys go about doing this when you start a new site?

submitted by /u/darielcid
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