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A Youtuber’s Journey Of Launching Products Based on Community Feedback

Youtuber Joe Andrews, has been creating content on haircare and style for over a decade. As his community grew, Joe decided to create hair products based on the feedback that individuals shared with him and launched BluMaan. In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluMaan to hear how Joe and the team launched a company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.

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