I have an online shop selling religious jewelry. Retail price of jewelry ranges from $60 – $175. I take the cost of material and mark it up by 50%-60%. I've been getting a lot of interest from boutique shops across the US who want to sell my jewelry. The problem is most of these boutiques want a 50% discount to purchase wholesale and unfortunately my current markups don't allow for that. Is it worth marking up my jewelry even further to allow for resale at boutiques or should I focus on the ecommerce business only and keep the prices where they are? I know this is a tough question to answer but wondering if anyone has been in a similar situation and how you handled it?