I’m not sure if my targetted ads are hitting the wrong group or if it’s my website that is the issue.

I've seen a few posts on this sub where the community has helped out others by reviewing their sites and mentioning possible changes to help with the website. I'm new to the whole ecommerce side of things and would love to know if my site looks good enough or what could be changed.

Hard to tell if the site might be a problem or I'm just targetting the wrong areas with my ads.. Thanks in advance.

Edit: forgot to post the site haha. www.jacelondon.com.au