how can I justify opening up an e-commerce site to sell something when Amazon sells it for cheaper and with fast shipments

I'm in the process of doing some planning to sell these nich product but saw something similar on amazon for cheaper. A lot of the site that I see on this sub reddit I see the exact same thing on amazon.

What is the value that you add which you think would convince a customer from buying for you vs Amazon?

submitted by /u/tamilking7
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