Niche Product Advertising

I’ve started a company selling a niche product called washi tape. It’s basically a decorative masking tape people can use for arts and crafts, journaling, etc.

What is the best way to increase conversion and cost effectiveness of advertising? I have around 20-30 people go to the website daily, my prices are competitive and designs are unique.

There are many different ways to advertise, google, Facebook, Instagram, Pinterest, all using different audiences and targeting methods. I know the general age group, interest group, and gender of my market so how to proceed better? I’ve just been putting a few $ a day at google to drive website clicks.

submitted by /u/twobirdswashi
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