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How Major Ecom Brands Reduce Tracking Inquiries By 78% Using Shipping Notifications

How Important Is Shipping & Handling For Your Business

Let me share some stats with you:

* 38% of online shoppers abandon an order because a package may take longer than a week to arrive.

If your shipping is 4-5 days, then likely only 15% of the visitors will drop.

That's not something to ignore!

If we run the numbers decreasing the abandoned cart rate by 22% might boost your Conversion Rate by 1-2%

* 24% of online shoppers would abandon their order if no delivery date was provided

Set proper expectations and try to deliver faster or on time.

* 94% of consumers blame retailers for a poor delivery

Building trust with your customers has to be top a notch priority.

Retention comes by improving the customer experience from the moment they enter your store to the moment they receive their order.

It's a long journey, which you can control and gain good reputation.

* 75% of shoppers state that clear communication is key to a good delivery experience with 38% expecting to be notified immediately in the event of an issue

The Post-Covid shipping times are getting better by the day!

Being transparent with your customers is definitely a huge benefit to the overall customer experience.

After all we sell to real human beings, which are excited about their purchase.

— ENGAGE WITH YOUR CUSTOMERS WITH PROACTIVE SHIPPING NOTIFICATIONS —

✅ Reduce customer care headaches

✅ Build anticipation and higher open rates

✅ Increase customer satisfaction

✅ Gain an additional branding opportunity

— SHIPPING EMAIL NOTIFICATIONS BENCHMARKS —

As you probably know, typical open rates for campaigns and flow emails are on average between 12% – 22% (based on Klaviyo's Benchmark Report)

Transactional Emails see up to 6x that engagement!!!

✔ Order Confirmation emails – around 70% Email Open Rate✔ Shipping Notification Emails – around 55% Email Open Rate

Not to mention that notifying your customers via Email, SMS or Messenger bot can reduce tracking inquiries by almost 78%

Some Examples Below 🔽

— SHIPPING EMAIL NOTIFICATIONS —

* PRE-TRANSIT

// Order Received and Processed by Fulfillment //// Order Just Shipped //

* IN-TRANSIT

// Order is Now In-Transit //

* OUT FOR DELIVERY

// Order is Out For Delivery//

* DELIVERED

// Order Has Arrived //

— ADVANCES SHIPPING EMAILS —

* RETURN TO SENDER

The carrier will mark a package as "Return to Sender" when it can not be delivered to the recipient and is en route back to the shipper.

* AVAILABLE FOR PICKUP

Notify your customer that their order is available for pickup from the carrier's facility

* DELIVERY FAILURE

Notify your customer that a delivery attempt was made but was unsuccessful.

Carriers will generally make 3-4 attempts before marking the package as undeliverable

* CANCELLED

— QUICK RECAP —

You’ve spent money and time to get people to the site, and have already eaten the acquisition cost.

So the post purchase experience is where the opportunity is.

By taking some time to understand your customers’ needs,and putting effort into these post-purchase emails, you’ll show your customers that you care.

Hope you enjoyed the post 🙏

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