Digital marketing pain points

Hi all! I'm doing a bit of research, and I'm looking to hear from people that are having issues with scaling their digital marketing efforts. Here's a few questions I'm looking to answer:

  • What would you say are your biggest challenges in this area? Would it be dev resources (splitting time between front-end/back end, for example), or high level channel-specific expertise?
  • Is there any issue with demonstrating impact, such as channel attribution?
  • What is the area you find most challenging, such as content strategy?
  • What kind of insight do you think is lacking from your current digital marketing activity?

A few things to keep in mind:

  • This is for non-drop shippers. Looking for businesses that source direct, hold stock or manufacture etc.
  • Ideally revenue above £300,000/$0.5 million. The challenges here are different to bigger/smaller stores
  • Obviously growing revenue is a big challenge, but I'm looking to understand what is stopping marketing campaigns from performing and hitting this goal

Thanks everybody!

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