Extremely low CPCs all of a sudden w/ same creative and audience – what’s going on?

I launched an $80 CBO campaign (3 ad sets, 1 ad each) today with an ad that typically has 0.3-0.4 cpc, but I'm seeing 0.10-0.12 cpc with the exact same audiences, creative etc.

But the traffic is absolute trash and converting very poorly for some reason.

For reference, the 1% LLA audience has a 0.10 CPC – I've never seen this before. Obviously gonna let it spend, but the quantity of the traffic and low CPC is really weird. Usually have higher CPCs but better conversions.

US, Men only, 18-65+, Conversion Purchase campaigns. 7 Day Click, 1 Day View; Lowest Cost.

Ecommerce, men's apparel.

Does anyone have any idea what's going on?

submitted by /u/getnooks
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