Just wanted to ask for some feedback on my store to see if there is anything glaring I can improve upon. I have a ton of experience with Shopify (started in 2014) but always feel it is valuable to hear what others think in the industry.
The last store I asked for help on ended up becoming extremely successful and I sold it earlier this year.
For this store, I'm having a tough time finding consistency with ads. Some days I'll end up profitable, while others will do terribly. Conversion will go from 3-4% on some days and then to basically 0 on others.
I've been running it for about a month now.
I have a suspicion that something is going on with Facebook at the moment, which others seem to have noticed on the PPC subreddit. However, I don't want to use that as an excuse not to continue to improve.
Thanks in advance to anyone who takes the time to take a look.
My store: https://antiqleather.com