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Would like Advice on Website

I created a shopify website and have got it to a point where I'm not sure what to add or remove next. I've added in some coupon codes for email subscription (hopefully in an non-intrusive way) and the layout is generally alright. I know there are improvements to be made and would like some seasoned professionals giving me some advice.

My conversion rate and email subscription rate isn't as high as I'd like so changing some problems could improve it.

Things I'd like advice on, pictures, color scheme, page layout, things I should add in/take away or anything you feel is a glaring issue.

Thank you for your time!

Website: https://tbwashi.com/ – Two Birds Washi Tape

It's a niche product and market so advertising is more difficult but doable. If you have anything to add about that I would be all ears.

submitted by /u/twobirdswashi
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