So I consider myself a pretty advanced media buyer but one thing I've never really mastered is Native (Outbrain, Taboola, RevContent, etc). I'm seeing some really good single product funnels (portable AC unit, magic 5g deflector pendant, portable projector, etc), and I'm wondering if anyone here is doing well with Native for single product websites/brands?
I've experimented a bit with Outbrain, but their approval process for ads is a bit too hardcore for my taste. I mean, I'm not trying to run native ads to fake Fox News articles or some super sketchy noots, but I'm still having a hard time. RevContent and NewsMax seem like better options for me.
My question is: Is it worth the time to learn and get down on these platforms? Anyone successfully running Native >> Advertorial >> Sales Page style funnels with any success?