Pre-check marketing opt-in box?

Have you found it better to leave the email/text marketing box opt-in box (during checkout) checked or unchecked by default?

I’m aware that pre-checking the box can be a bit of GDPR/TCPA compliance issue, and I’ve heard the argument that most customers who would actually be converted through email/text would actively check the box anyways.

I think this is something that’s definitely worth discussing, so please do leave your ideas/feedback below! 🙂

submitted by /u/ecom_recon
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