About to launch my second E-commerce brand, I will be doing it via crowdfunding and am wondering all the things I need ready prior to launch

Brand/Product Name

E-Commerce Platform

Trademarks & Patents

Domain Name?

Mockups of the product ( I will use backers funds to fund our production round and will get a fulfilment partner to make sure backers get product)

Fulfillment

Video explaining the brand e.t.c

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Missing anything else or do I not need all of these