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What need does “self-empowerment” fall under?

If my goal is to create content that provides knowledge for optimizing one's ways of thinking, acting, and performing in life, which of maslow's hierarchy of needs would I be marketing to? Do you have any links or perspectives of what this target audience tends to be like, assuming they're anywhere between the ages of 18-35?

The way I'm looking at it is, if the survival need is hunger for example, I can go from making burgers for a niche market, and then expanding to meet general hunger needs in a globalized sense sort of thing and having more broad products eventually.

submitted by /u/Weeeyerd
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