Which style of “add-to-cart” do you prefer, A or B?

Please disregard colors and font styles. I'm more interested in which you think is the easier to understand and may be better for conversion optimization. Thank you.

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Need some help, I am lost on my ecommerce logic

So guys, im on a web plateforme like Amazon but in my country ( . And we putted few products from a stock dealer and people started to buy, but after we noticed that we need to order minimum 100e of products to obtain the one that was selected and bought by the customer, because thia stock dealer has a min order of 100e. So if we order from a stock A, the available product and for example an other customer will buy something that we have in an other dealer (ex:stock B) ,we need again to order for 100euro of products to have just 1 product to sell to the customer, it will be a mess. Im thinking to delete products and be focus only on 1 or 2 big stock dealers. But i am lost in this logic, what is best to do in my case? Now the problem ia to fins direct agents i believe and everyrhing is fine. Im really sad, because in 3 days we had 5 sales from begginers, we had good ideas and now we are stuck with this problem. Ao to preserve actual orders we found cheaper but the same product that we can order by unity and we sell at the same price o not losing customers. But as you guess its not worth it, no financial benefits . We stuck at 0 with that. So pl3ase if someone could give some ideas

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What are cheaper options for shipping abroad?

I’m trying to ship abroad and so far the prices are either really expensive or my customers pay tax on their products. It cost on average $80 to ship using DHL or UPS.

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Checkout Charlie expands to Italy and Spain

Checkout Charlie, a German company with many consumer and discount portals, is expanding in Europe again. The business, part of A company of the Media Group RTL Germany, has launched two new voucher portals: in Italy and in Spain.


Top 16 Paid and Free Photo Editors Online in 2020

Business woman looking at computer

The best ecommerce sites all have one thing in common: amazing product photography. It’s one of the main factors that drive conversions. Customers can’t touch or experience your products physically, so it’s up to you to make them come to life online.

While getting the right shot is important, it’s what you do with it afterward that really takes it home. No matter how well you shoot your photos, there are always ways to improve them with photo editing.

That’s why we’ve put together this list of the best paid and free photo editors online as well as other resources for creating beautiful DIY product photos that shine online.



July 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in July 2020. Articles from early in the month are more likely to make the list than later ones.

20 Top Selling Shops on Etsy

Etsy is a global marketplace for unique and creative goods, including handcrafted, one-of-a-kind items and crafting supplies. If you offer unique or homemade products, Etsy may be a helpful addition to your ecommerce site. Read more…

USPS Woes Could Impact Ecommerce SMBs

The United States Postal Service reported a $4.5 billion loss in the fiscal 2020 second quarter, which ended on March 31. Democratic members of Congress have proposed investing $25 billion to help the USPS. Whatever happens to the agency will likely impact small and mid-sized ecommerce companies. Read more…

5 Content Marketing Ideas for August 2020

Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020. Read more…

Drag-and-drop Ecommerce Tools Are on the Rise

For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand. Read more…

Ecommerce Product Releases: July 1, 2020

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos. Read more…

Understanding Core Web Vitals for SEO

On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals. Read more…

Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

What’s the most competitive product on Amazon? Smartphone cases. What does Matt Altschul’s company, Smartish, sell? Smartphone cases. And it thrives. I spoke with Altschul recently about Amazon, phone cases, and custom manufacturing, among other topics. Read more…

3 Ways to Scale Ecommerce with Data

Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help. Read more…

Covid-19 Accelerates Retail’s Digital Transformation

Retail’s digital transformation, which is the concept of using new digital technology to address business performance, has been ongoing for decades. Covid-19 has forced retailers to invest more money into new technologies and implement those technologies much more quickly than otherwise planned. Read more…

It’s the Perfect Time to Launch a Loyalty Program

The pandemic is prompting consumers to stay at home and buy online. It’s a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its customers in three key ways. Read more…


Google’s E-Commerce Push to Fill the ‘Messy Middle’

Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the “messy middle” — the space in the customer journey between what triggers the purchase and the actual purchase itself.


The Marketing Power of a Grant Program

Hilary Halstead Scott shares how their grant program has helped Halstead Bead build inbound links, traffic, industry authority and more. We also chat about her sales tax advocacy efforts and where reform progress stands today

You'll learn:

  • The benefit of using a grant program in your company
  • Whether American democracy actually works
  • The sales tax advocacy efforts Hilary is involved in

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Hilary Halstead Scott of

What Was Mentioned

The post The Marketing Power of a Grant Program appeared first on eCommerceFuel.


Francisco Partners acquires Consignor Group

Consignor Group, a Nordic delivery management software company, has been acquired by Francisco Partners. The private equity firm pays 1.5 billion Norwegian kroner (almost 140 million euros) for the deal. Founder Peter Thomsen will continue as CEO and a 30 percent shareholder in Consignor Group.


How I increased my average order value by adding a simple HTML snippet on my cart (drawer)

I honestly can't believe how I have postponed adding some kind of up-sell/cross-sell system to my small store for this long, it's incredible how by promoting actions your customers are likely to follow them.

Since a month ago, I researched up-sell and cross-sell apps, I was mainly interested in cross-sell because I wanted customers to buy multiple items from my brand.

After lots of research and trying too many poorly optimized apps that just slow and clutter the shit out of your store, I decided I had to come up with something myself. I don't want to pay for an app at the moment so I had to get creative.

Here is what I did:

  • Decide which collection I wanted to cross-sell
  • Make a smart coupon so when they add those products it applies a discount to that product
  • Design a simple and lightweight layout in my cart drawer

Here is how it looks like:



Code snippet

Here are the tools I used:

  • HTML Online Editor
  • Shopify CDN (To host the product images)
  • Shopify's code editor (You need to find the code for the cart or the cart drawer)

You can make your own with this layout I made

You can paste that into the HTML Editor and customize it to fit your store. I hope this is useful to someone. With this simple snippet I increased my order value from $30 to $35-45.

You can get creative and do the same for the cart page. This is a great alternative if you don't have a lot of products and don't want to pay for ridiculously overpriced cross-sell apps.

My point with this post is… ANY kind of initiative to promote customers buying more items is gonna be beneficial for you in the long run, so definitely try something!

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