What incentive should I give for customers to enter their email? I currently offer free shipping.

I have been trying to decide what incentive I should give to customers when they enter their email for my site. I’ve seen people offering free shipping but I already offer that on all of my products because I’ve priced it in to the price of the item. Should I instead reduce the price of my items, charge shipping, and then offer it for entering email + orders over X amount of dollars?

Another thing I was thinking of is offering 5% off of your order after entering your email, and then like 10% off if your order is over X amount of dollars.

Any help/ideas is appreciated. My shop is beauty based

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