I wasn't initially interested in the POD business model but this opportunity just dropped on my lap so I'd like to dip my toes in. One of my friends runs an on demand print center (shirts, mugs, roll up posters, food truck stickers, banners, etc) and has offered me a significant cut in pricing. He would take care of the printing, packaging, and same day delivery.
I am capable of building websites and digital marketing strategies (but not design, so I could invest in a designer.)
How would you take advantage of this opportunity? Who would you target and what would you sell?