Is Augmented Reality used in e-commerce?

Hi all!

I've been doing some research on the use of Augmented Reality in different businesses. E-commerce seems to have some potential. Companies such as Ikea, Amazon and Sephora implemented the technology already.

I'm wondering if smaller brands are also into AR and if it can really grow in the e-commerce sector. What are your opinions on this?

Thanks in advance 🙂

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