For those of you running successful ecommerce businesses, how deep into analytics do you get?

Have opportunities at my job to work with Adobe marketing stack and data analytics utilizing sql, r, and python but curious how applicable this is to most eCommerce stores as I'd like to start one in the future. My guess is most eCommerce stores under 8 figures don't have the funds, headcount, or datasets for this to be practically applicable or necessarily useful but would love to hear others experience and whether these are worthwhile opportunities or if I'm better off targeting general branding/marketing experiences.

submitted by /u/pursuingmaterialism
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