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What kind of customer data would you look for when creating a new store or researching a new product?

*Note: NOT personal data (email, pixel)*

What kind of demographic, purchasing or trend data would you look for when approaching a new product or doing research for a store?

For example if someone had a database with demographic, interest, purchases, online spend data, what could you do with it and what more would you be looking for?

submitted by /u/frsti
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