Why isn’t their more institutional investors/buyside acquisitions in the ecommerce/digital space?

Seems most digital businesses (ecommerce, content sites, etc) sell for around 3x multiple, which is very attractive from a returns perspective to investors, even more so if the fund has strong operators who can grow the investment. So why aren't we seeing an influx of investor money or private equity funds focused on digital assets? Is it because the assets are too small? Too new of a space?

submitted by /u/pursuingmaterialism
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