There are so many options out there and there are always new platforms popping up and I am not sure which ones to use. Many people recommend WordPress, Squarespace, or Shopify. A friend recommended Weebly as a cheap alternative. The issue I have is that I am starting my business and I do not want my site to look like every other ecommerce site. I want it to look unique and even though I have some of the technical skills I also don't want to spend an excessive amount of time building my site. I also don't want to create my site and then have to later end up spending more money on plugins or fixing it. I don't mind spending the money if I know it is going to be worth it in the long run. I would ideally really like to host my site using AWS but I don't think Shopify and Squarespace allows you to do so and WordPress I am not really a fan of it. My dad uses it for his online/physical store and it is just too slow but only uses it because this web developer he hired at first recommended it to him and created that way. I was thinking of maybe even trying out the Shopify API but I have no idea how that works.
I plan to first start out selling home linens such as towels, tablecloth, bedding, robes, sleepwear and aprons then I plan to eventually expand to jewelry, cosmetics (just eye shadow and lip balms then some body products like body wash and cream) , candles, and beachwear.
I would appreciate any advice or suggestions.