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How do you drive customer loyalty?

I have a small e-ecommerce business that has a main product, and a complimentary product that requires a repurchase every 6 months or so. It's not a proprietary product, so customers are able to purchase elsewhere. I want to ensure that more of our customers stay with us for refill purchases, rather than going to the competition.

What are your best resources to learn this?

submitted by /u/PsychologicalCost5
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