I've noticed that having someone that the audience can relate to tends to increase their ability to root for the person and feel emotionally attached. Can I do this with a brand only by promoting certain relatable values, or will the scope be limited? Would making a trailer and "about" section where I share my "vulnerable" side in relation to the product being sold have the same effect, or should this be included in every video or post I make?
submitted by /u/Weeeyerd
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