Which pricing format is best in your opinions?

Hey guys,

I'm trying to figure out the way to format the pricing for my 1 product store (not dropshipping). In your opinions/past experiences, which of the following pricing formats work best?

Option 1.

Inflated price, discounted to the actual price. Example: $14.99, marked on sale for $12.99.

Option 2.

Actual price, without the sale discount. Example: Simply $12.99.

This is a low ticket product which fits in to the price-range of the examples above.


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