Why You Should Stop Using Google Analytics for eCommerce

When you or your web site users surf the web, you very personal information, such as your credit card number, medical record, home address and all much more data that is generated by you on daily basis. Your information is private and it remains private.

Not with Google. Google tracks and mines your searches, along with up to 300 other data points about you, every time you visit a web site.

This information gets packaged into a profile, which is shared with ad networks who are integrated among tens of millions of web sites and apps. In fact, even an incognito mode in your browser isn’t going to protect you or your users either.

Google collects your IP and utilized “fingerprinting” to collect the necessary data points.

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