Can I use my hero image as an ad creative?

Hey guys, I'm still in the process of building my website and I plan on taking pictures with friends and family for my web and marketing creatives. I have an idea for a shot that I would like to post as the hero image for my website. This shot also makes for a good marketing creative. What are your thoughts on using my website's hero image as an advertising creative for facebook/ig? Will it deter the people who were directed to my website from that ad from purchasing, if they see the same image on the main banner?

PS. the picture will be taken with a DSLR so the quality will be good.


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