Anyone else experience high bounce rates with Facebook & Instagram ads?

I set up a traffic objective since I don’t have any conversions yet, but seem to be getting real poor site traffic. I’m optimizing based on landing page view and nearly all the Facebook and Instagram traffic has a bounce rate of 100%. I thought this was a FB issue since most of the traffic was from FB… so I switched to IG only and still see the same but lower volume. Anyone know what could be causing this? My CTA is shop now and site is a clean shopify template with rich text and slide show above the fold.

submitted by /u/CensorialSnap
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