Oracle Named a Leader in the 2020 Gartner Sales Force Automation Magic Quadrant

Oracle’s SFA Vision Looks to the Back Office

For the fourth year in a row, Oracle is a Leader in the Gartner Magic Quadrant for Sales Force Automation. Gartner evaluated our CX Sales product, part of our CX Cloud suite that includes Service, Commerce, CPQ, and Marketing applications.

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In the 2020 Magic Quadrant, Oracle is recognized for its completeness of vision and ability to execute. For omnichannel sales, we believe Oracle CX benefits from a rich ecosystem of applications, shared services, connected data, and common infrastructure. We go beyond point-to-point integrations that other vendors need to rely on; and instead deliver functionality that transcends application boundaries so our customers can run their business efficiently.

Our vision for the entire buying and selling ecosystem is what we call Responsive Selling, and it has its roots deep in our platform, connecting the entire customer experience across the front and back office:

Oracle Named a Leader in the 2020 Gartner Sales Force Automation Magic Quadrant

  • Sales Force Automation that includes Sales Performance Management, Partner Relationship Management and Customer Data Management. 

  • AI applications that run on a full range of enterprise data to deliver actionable insights to sellers at every phase of the sales cycle.

  • Conversational interfaces that incorporate selling success into a complete employee success strategy, as the same enterprise virtual assistant can help with sales automation, answer questions about incentive compensation or expense reports, access knowledge, and more. 

  • Sales Planning, built on Oracle’s market-leading Enterprise Planning Management platform, that leverages ERP financial data alongside CRM pipeline data for predictive analyses and accurate sales forecasting that will help customers run their sales with forward-looking information instead of lagging indicators. 

  • Customer Data Management that consistently draws the best attributes from the best sources across the organization to maintain the complete and accurate customer golden master for all parts of the business to engage with. 

  • Data enrichment to provide the latest information about customers, their business, challenges, and successes. Applying intelligence and machine learning to identify new opportunities with existing customers and new markets.

  • Subscription management to enable businesses to grow recurring relationships and transition to more predictable revenue models.

  • Configure, Price, Quote capabilities that connect Sales and ERP for optimizing discounts, better inventory forecasting, and managing complex quotes and orders.  

  • A complete Commerce platform with integrations to CX Cloud, which can serve multiple business models and quickly generate online presence and revenues.

  • Content Management to ensure everyone can collaborate on providing the right content to internal and external stakeholders during all phases of the customers’ lifecycle.

  • Partner Relationship Management to manage and grow channel sales at any scale. 

Oracle’s vision is to drive digital transformation and optimization for our customers by connecting front and back office processes, tied together with clean and complete data, to deliver the right value to the right customers in the right channel at the right time, every time.

Check out a great example of an Oracle CX Sales customer that has been through this kind of transformation journey in our Oracle Customer Spotlight featuring Aon. 

Gartner Magic Quadrant for Sales Force Automation, Theodore (Tad) Travis, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, 28 July 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

As a Leader in Magic Quadrant for Sales Force Automation – 2017-2020

As a Visionary in Magic Quadrant for Sales Force Automation 2016

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