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Retailers to Consumers: Let’s Get ‘Phygital’

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there’s an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Also known as “phygital” experiences, these promise to give customers the best of both the online and in-person worlds.

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