What is SEO?
When we look up something on Google, we usually stick to the websites for answers that Google returns on the first result page, also known as Search Engine Result Page (SERP). Hence, most logically, if you want your online store to be noticed, you need to appear on the very first SERP on Google.
Shopify SEO can be defined as a collection of all efforts or techniques that optimize a Shopify website in order to increase the possibilities of its ranking higher in search engines
Shopify SEO can thus be defined as a collection of all those efforts or techniques that optimize a Shopify website in order to increase the possibilities of its ranking higher in search engines. Search Engine Optimization can be used in different forms in searches– like videos, images, news and updates etc.
But this definition does not answer your question of “How to improve SEO on Shopify dropshipping store?” in its naked form, so let’s dive into the basics of SEO.
3 simple reasons why you should improve SEO on your your Shopify dropshipping store
It doesn’t really matter how big or small your eCommerce business is, SEO is extremely critical for each one of them for three simple reasons –
1) SEO helps customers find you
Google alone shares a major chunk of profit-producing traffic. Hence, this alone proves that search is the single decision-making criteria. Optimizing search process is what will get you your website traffic and ultimately conversions. By ignoring SEO you’re taking a huge risk of not being visible to your customers when they look for your products. When you aren’t found on search results, lesser number of customers know about you and therefore, you sell less – which slows down your growth.
2) If you improve SEO, it can grow your bottom line while being cost-effective
Paying for website traffic can at times cost you many dollars per click. With effective and well-implemented SEO, you are less dependent on such marketing costs for results. For start-ups, SEO can be a real life-saver which increases sales and keeps the profits flowing. Unlike paid search traffic, yourorganic search traffic comes “free” — with no cost per click, Impression or conversion. Hence, SEO has always been so popular. With SEO, you can attract quality organic traffic without paying for it directly.
3) The effects of SEO are long-lasting and far-fetched.
Unlike many other marketing channels, SEO doesn’t have a shelf life. There is no “pulling the plug” on SEO. For instance, the moment you stop paying for your paid advertising, your traffic drops. SEO on the other hand, keeps going working for you.
SEO builds upon itself to grow stronger gradually and over time. Plus, there is this option of layering upon what you did last year and updating your SEO strategy according to what works till the time you dominate your market. Also, unlike paid advertising, the stream of your website visitors and sales won’t stop the moment you put brakes on your SEO.