Categories
Uncategorized

Holiday Shopping Forecast: Less Spending, More Empathy

The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to combat the continuing challenges retailers face in courting consumers across all generations.

Leave a Reply

Your email address will not be published. Required fields are marked *