I'm currently running FB ads and my funnel looks like this:
- Ad CTA (click the link below to learn 3 ways to solve XYZ problem)
- -> VSL (helps the prospect by showing them things that will really help)
- -> partway through the VSL, I make my offer & try to sell the product.
The ads, landing page, & VSL are all pretty solid and I have a hard time believing that they are the issue and I think the problem is that my targeting sucks.
The ads I'm running are currently optimized for content views on the VSL, but I feel like I should be optimizing for purchases instead because I heard somewhere that the FB algorithm will give you EXACTLY what you ask it for.
But when I run the same campaign optimized for purchases, hardly anyone views the VSL, my CPM is through the roof, and my CTR sucks on my ads.
What do you recommend I do?