What success have you guys been finding with converting through youtube or other video content? Would you say that a 1% conversion rate reasonable to expect with videos & products that are on brand, or is it usually more in the range of 0.1%?

I've seen some people claim a 1% conversion rate, while others have shared that they had a 0.2% conversion (though their videos & content was somewhat less on brand, and they were just starting up), so I'm curious to see what your luck has been with this method.