So this is a niche market, and I know figuring out how to find and target customers (which I currently know zip about) is my biggest problem, but I also wonder if my store is turning people off. I find building exactly the website I want from scratch easier than figuring out how to modify CMS templates with 10,000 line CSS files [looking at you WordPress] (plus I don't like all the tracking cookies nor the 890523 'sign up for our newsletter' pop-ups that have to be uninstalled in 12 different places), so I just built my own sites and added some PayPal buttons. But I wonder if people might be finding that too amateurish and untrustworthy – or if you think I could stick to a custom site but just need a better design. Comments on either/both of my websites appreciated!
Camera Gear Store – www.elliscamera.com
Photography Print Store – www.ellisphotographic.com