I've been in the ecommerce world for a while now, and it boggles my mind that this is the de-facto advice.
Starting a store? Test $5 ads on Facebook!
Could not be more wrong.
When you are starting a store you probably have no idea
- Who will buy your product (customer)
- How you should communicate to them (ad)
- If your website converts (design)
So what happens when you then pay $5 to Facebook to get 1000 impressions? 10 clicks, maybe an add to cart. But that's it. Ask anyone in the subreddit. Sales are rare early on.
You don't personally get any feedback to improve anything. So how do you get feedback?
- Imagine the PERFECT customer. The ONE customer who would do ANYTHING to have your product.
- Find a friend (I guarantee you have one) who fits that image.
- Tell your friend you found this cool product, and send them the link.
- Now shut up and see if they buy it.
- When they don't, ask them why. Why did it seem sketchy. What would they like instead? Etc.
- If you don't have the friend, join a related Facebook group that your ideal customer is in, be helpful, respond to posts, and get people to check out your product and run the exact same process.
Make the appropriate changes, and repeat with someone else until you get a sale or feel comfortable. This way, you get real feedback about your product and store quickly, instead of hoping that you can guess your way into selling a great product.
If you can't sell your product to the perfect customer this way, what makes you think you can sell to a customer who sees your random ad online?
This is probably controversial to some, happy to debate and discuss in the comments 🙂 Self promotion: I write about this stuff weekly, I'll drop a link in the comments if you're interested in reading more.