August 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish articles, webinars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in August 2020. Articles from early in the month are more likely to make the list than later ones.

Banned by Google Ads, Ponders Alternative Channels

Ecommerce entrepreneurs understand the need for multiple revenue channels. Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that’s what happened to Allen Walton’s company, which depends on Google Ads for most of its traffic and revenue. Read more… Founder: Day of Reckoning Is Coming for DTC Brands

Patrick Coddou launched with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase. Read more…

13 Platforms for Shoppable Video

Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video. Read more…

‘Buy On Google’ Opens to All Merchants

Google Shopping has made its second significant change in the last few months. The first change was implementing free Google Shopping listings. The second is opening the “Buy on Google” program for all merchants, commission-free. Read more…

2PM Founder: Successful Entrepreneurs Are Polymaths

Having founded and sold multiple ecommerce companies, Web Smith believes broad economic trends determine entrepreneurial success as much as tactical execution. Successful entrepreneurs, Smith asserts, must be polymaths to understand opportunities. Read more…

5 Content Marketing Ideas for September 2020

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020. Read more…

Google Lighthouse SEO Scores of Every Shopify Theme

This post addresses the SEO capabilities of every Shopify theme, using Lighthouse, across various page types — home, products, collections, blogs — for desktop and mobile. Read more…

Is Apple Entering the Payment Acceptance Business?

In July, Apple acquired Mobeewave, a relatively unknown payments-technology startup in Montreal, Canada for, reportedly, $100 million. For nine years, Mobeewave has been developing technology to convert conventional smartphones into payment-accepting devices without requiring additional hardware components. Read more…

Ecommerce Product Releases: August 2, 2020

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on live commerce, installment payments, cross-border sales, packaging, targeting, and omnichannel services. Read more…

23 Chrome Extensions for Productivity

Looking to supercharge your workflow? Consider installing productivity extensions on your Chrome browser. Here is a list of useful extensions from Google’s Chrome Web Store. There are tools to keep you on task and block distractions, utilize video and audio, distribute content, automate, and reduce digital clutter. Read more…


Announcing Oracle Learning Explorer: Free Training & Accreditation


First months of launch only 1 sale

Hey everyone, I've finally launched my ecommerce and it has been 3 weeks since launch, I've not yet used any Ads either on FB, Insta or Google, but I am reaching almost 100 followers on my social media page, mainly through my own network.

The question is, what is a realistically expectations on my sales for the next 2-3 months? Keep in mind that my product is a higher margin, low volume product (60-90$ each). I have had only 1 sale from a friend, what should I expect from sales numbers for the next 2-3 months with and without ads?

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Amazon’s Prime Air drone delivery fleet gains FAA approval for trial commercial flights

Amazon has been granted an approval by the U.S. Federal Aviation Administration (FAA) that will allow it to start trialing commercial deliveries via drone, Bloomberg reports. This certification is the same one granted to UPS and a handful of other companies, and while it doesn't mean that Amazon can immediately start operating a consumer drone delivery service for everyone, it does allow them to make progress toward that goal.

Amazon has said it'll kick off its own delivery tests, though it hasn't shared any details on when and where exactly those will begin. The FAA clearance for these trials is adapted from the safety rules and regulations it imposes for companies operating a commercial airline service, with special exceptions allowing for companies to bypass the requirements that specifically deal with onboard crew and staff working the aircraft, as the drones don't have any.

These guidelines are at best a patchwork solution designed by the agency and its commercial partners to help provide a way for them to get underway with crucial systems development and safety testing and design, but the FAA is working toward a more fit-for-purpose set of regulations to govern drone airline operation for later this year. That will mostly be related to authorizing flights over crowds — but any drone flights will still require constant human observation.

Ultimately, any actual viable and practical system of drone delivery will require fully autonomous operation, without direct line-of-sight observation. Amazon has plans for its MK27 drones, which have a maximum 5 lb carrying capacity, to do just that, but it'll still likely be many years before the regulatory and air traffic control infrastructure is updated to the point where that can happen regularly.


Getting into E commerce Need Some Help

I am trying to start a store with no experience in this field and with no prior help or anyone to help me, I am wondering if someone who has had some stores do well can help me answer some questions. I am from NA and my timezone is EST

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What are your thoughts on conversational SMS marketing?

The experience for the customers is similar to the Live Chat, except that it can have an even more personal feel, since chat is commonly associated with anonymous, impersonal tech support interactions, and can take couple hours for an agent to be live, while text conversations are still perceived as much more human, instant and got that weird balance between being immediate and not-immediate.

So far, it works great for me, but curious about other use cases.

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From WordPress to Wix

Hey hey 😉

I had my blog for several years on wordpress and sold my photos online through instagram and facebook, as well as in face-to-face exhibitions. I was advised to do ecommerce and after several searches I decided to switch from wordpress to wix. I now have my store and blog together.

I would like to ask your opinion, if you can take a look around the store and blog and make a constructive criticism I will be very grateful.



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25 Top Amazon Marketplace Sellers Based on Number of Reviews

Reviewing the top sellers on Amazon’s marketplace could provide ideas on products, descriptions, and customer service.

Here is a list of top sellers on the Amazon marketplace based on the number of reviews. The data, from Marketplace Pulse, an analysis firm, is the number of reviews received by sellers from U.S. shoppers after a purchase in (i) the last 30 days and (ii) since the inception of the seller’s account.

The percentage of customers who leave a seller review ranges from 1 to 5 percent, depending on the product’s pricing and category, according to Marketplace Pulse, which also provides Amazon marketplace data for U.K., Germany, France, Canada, Japan, India, Italy, Spain, and Australia.

Top Sellers on Amazon

Pharmapacks offers a wide array of products in health and beauty aids, cosmetics, and medical supplies. 9,263 reviews in 30 days; 1,007,314 lifetime reviews.

Pharmapacks' feedback page on Amazon.

Pharmapacks’ feedback page on Amazon.

AnkerDirect sells computer accessories, such as USB chargers, portable chargers, and cables. 6,419 reviews in 30 days; 941,621 lifetime reviews.

EPFamily Direct sells products to organize the household and home office, including garment racks, cabinet racks, and bathroom organizers. 5,568 reviews in 30 days; 166,092 lifetime reviews.

Utopia Deals sells products in bedding and towels, home improvement, personal care and grooming, kitchen, and fitness. 4,916 reviews in 30 days; 360,493 lifetime reviews.

MetroDecor offers products to create and decorate functional environments in your home or business. 4,831 reviews in 30 days; 164,824 lifetime reviews.

MetroDecor's feedback page on Amazon.

MetroDecor’s feedback page on Amazon.

VM Express sells household goods — kitchen appliances, pet supplies, backyard pools, storage containers, and more. 4,453 reviews in 30 days; 261,283 lifetime reviews.

Zappos sells shoes, clothing, and accessories for a variety of brands, including Birkenstock, The North Face, UGG, Sorel, and J.Crew. 3,568 reviews in 30 days; 240,318 lifetime reviews.

iServe sells health supplements and personal care products from Owlet, Thorne Research, Garden of Live, and Yogi. 3,455 reviews in 30 days; 196,225 lifetime reviews.

Juvo+ offers products in home decor, clothing, toys, and games as well as custom designs for office and stationery products. 3,436 reviews in 30 days; 247,975 lifetime reviews.

Spigen sells its own branded cellphone cases, screen protectors, and cellphone accessories. 3,311 reviews in 30 days; 502,513 lifetime reviews.

Spigen's feedback page on Amazon.

Spigen’s feedback page on Amazon.

Decluttr Store is part of, a site for buying and selling refurbished technology. Its Amazon store sells used books and video games. 3,377 reviews in 30 days; 644,574 lifetime reviews.

Fintie sells stylish and quality products and accessories for tablets, smartphones, and smartwatches. 3,200 reviews in 30 days; 631,054 lifetime reviews.

Orva Stores is the Amazon storefront for Orva, a retail chain in New York City and the northeastern U.S. It sells shoes, clothing, backpacks, water bottles, and kitchenware. 3,085 reviews in 30 days; 167,982 lifetime reviews.

Gorilla Commerce is the Amazon presence for an assortment of household brands, including Gorilla Grip, Sofa Shield, Kangaroo, Grip Master, Ninja, Gripmax, Mighty Monkey, and the Connecticut Home Company. 2,979 reviews in 30 days; 92,571 lifetime reviews.

6pm sells athletic apparel and accessories from leading brands. 2,978 reviews in 30 days; 363,241 lifetime reviews.

6pm's feedback page on Amazon.

6pm’s feedback page on Amazon.

Supershieldz offers screen protectors for smartphones, tablets, and computer screens. 3,016 reviews in 30 days; 275,833 lifetime reviews.

Etailz is a third-party seller and service provider, to help brands grow. Etailz sells an array of products, including computer accessories and dietary supplements. 2,952 reviews in 30 days; 711,709 lifetime reviews.

OnlinePrimeBrands sells health and beauty products from leading brands such as Nivea, Clairol Professional, and SuperNail. 2,943 reviews in 30 days; 151,523 lifetime reviews.

SportingDoc sells health and household supplies, such as body detox supplements and cleaning products. 2,806 reviews in 30 days; 214,570 lifetime reviews.

Recommerce sells health items, including vitamin supplements, sunscreen, and specialty foods, such as high-protein alternatives to pasta. 2,715 reviews in 30 days; 62,451 lifetime reviews.

Recommerce's feedback page on Amazon.

Recommerce’s feedback page on Amazon.

Prime Time Commerce primarily sells essential therapeutic oils, as well as specialty home health products, such as refrigerator water cartridges and hand sanitizer gels. 2,684 reviews in 30 days; 179,458 lifetime reviews.

Govee US is the authorized seller of Govee & Minger, dedicated to building smart home devices, including LED colored strip lights, car lights, thermometer hygrometer series, and colorful LED bulbs. 2,586 reviews in 30 days; 30,253 lifetime reviews.

Carlyle sells vitamins, supplements, and natural life-enhancing products. 2,461 reviews in 30 days; 32,228 lifetime reviews.

MyBatterySupplier offers a large selection of batteries from brands such as Duracell and Eveready. It has replacement batteries for cordless phones, watches, computers, and more. 2,515 reviews in 30 days; 369,711 lifetime reviews.

TCP Global Corp offers professional airbrush and paint products for a variety of industries and uses. It also offers exclusive brands for home products, such as U.S. Kitchen Supply and U.S. Pool Supply. 2,523 reviews in 30 days; 304,645 lifetime reviews.

TCP Global Corp's feedback page on Amazon.

TCP Global Corp’s feedback page on Amazon.


Best Platform for “Dummy” POS

Happy Monday All,

Just to preface: I am not tech savvy, so please forgive incorrect terminology herein. My startup manufactures clothing and we are wanting to set up an ecommerce site where clients can create an account, browse our catalog, and request a sample product ("purchase") that they will not be charged for. We are basically wanting a password protected client portal to allow dummy purchases of sample product so we can track who ordered (requested) what and when.

We are currently trying to use Wix ecommerce but a series of bugs and ZERO TECH SUPPORT has our site unable to function live; it gets hung up on creating a client user account "something went wrong, try again later" error.

Is there a platform that would be better suited to our goal? Basically ecommerce for user account, browsing, and ordering but without payment. Our catalog is not available to the public, so the client portal is necessary. Any help is appreciated; I just need to be pointed in the right direction, thanks!

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A platform for building an online marketplace

Is there some kind of user friendly software like WordPress that would allow someone such as myself, with no programming knowledge, to build an online marketplace like eBay?

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