Store UX/UI Design vs Copywriting on Conversion Rates?

Generally speaking, does better store design trump copywriting in terms of conversion rates?

For example, let's consider Store website A, (has an optimized checkout experience, great visuals + extremely professional look, but minimal copywriting) vs Store website B ( less professional looking site but has a lot of copywriting text e.g. those sites that have a long essay-like story) Which format would convert higher?

submitted by /u/sunstah
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