Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Why It Has Become Imperative for Businesses to Provide an Omnichannel Customer Experience – Entrepreneur, 8.31.20
- An omnichannel customer service approach has therefore become a key requisite for businesses, allowing them to be by the side of their consumers at all stages of their purchasing journey.
Customer Journeys Are Becoming Increasingly Complex – Forbes, 8.31.20
- With numerous touchpoints and channels, brands need to have a strong understanding of their customers to track their journeys and offer personalized service and recommendations.
It's the Journey That Matters: Improving Customer Experience and Loyalty – Cmswire, 8.31.20
- The positive interactions and personalization of the CX are not the biggest drivers of customer loyalty, but that continued improvements in the product experience itself play a larger role than was previously expected.
Oracle CX in the News:
Oracle Helps Marketers Navigate Changes during Covid-19 – Cxotoday, 8.31.20
- Oracle has recently announced a slew of updates in its Oracle Cloud CX and Oracle Cloud CX Marketing portfolios. Here’s how Oracle is helping marketers navigate changes during the recent COVID-19 pandemic with the help of digital technology.
5 Companies Take on the Changing Challenges of Ecommerce – Forbes, 9.3.20
- Online sales hadn’t been a huge part of many businesses until the COVID-19 pandemic hit, restricting people’s access to bars and making in-store shopping a concern for some.
Oracle CX Social Content:
- #CX is more important than ever. Learn how to exceed your customers' expectations at #OracleCXSummit hosted by @jaybaer, September 17th. Register now: http://ora.cl/to0Oz #OracleCX
- Welcome to the #ExperienceEconomy – the new reality that drives all facets of the relationship between brands and consumers! http://ora.cl/mA533 #CX #OSvC
- Episode 1 of #CXPodcast #OftenImitated is now live! In this episode, @ianfaison details Benjamin Franklin’s famous Junto and finds a modern-day equivalent in Shari Johnston of @WomenInRevenue: https://bit.ly/350w6VG
- Giving the right customer, the right offer, at the right time-these #MarkieAwards finalists have mastered the art of #OmniChannel Experience. Congratulations: @Aon_pl @MountainAmerica Spur, and YouCom! Watch video to find out who won: https://bit.ly/2QwJqs7
- When their constituents needed them the most, @LosAngeles81 @CityofJax #NewYorkState #NHS Western Sussex Family Assist all responded rapidly to create a more meaningful citizen experience. Our @rtarkoff shares their stories and lessons on innovation & #CX: http://ora.cl/wz2iz