High add to cart ratio, but abysmal conversion rate.

I'm using Facebook/IG ads as my main top of funnel traffic source, with a 1% LAL audience, which seems to be performing well since I'm getting plenty of likes, shares, and comments on my ad.

The ad sends visitors who click the CTA to my front page which doubles as my landing page, and that has a ~40-50% bounce rate, depending on the day.

Looking at yesterday's Facebook stats, I can see the following: 319 Website content views 75 Add to cart (nice!) 9 Checkout initiated (not so good) 2 Purchases (very bad)

These are basically the same stats I see on a daily basis.

The website is at – would love your feedback and suggestions!

submitted by /u/xeno_sapien
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